Making me think

27 10 2008

Logo Design

Posted by: Adrian Gould in 2008S2-MM-C2, 2008S2-MM-C3

In the Certificate II and III in Multimedia, we are looking at how to design a logo to represent ourselves.

Logos are easily recognised, rememberable, often iconic, sometimes off the wall and most importantly representational of the individual or group as required.

For example, the logos for Australia Post, Target, Mitsubishi, the Commonwealth Bank and SBS are easily remembered. Other TV Companies such as Nine, Seven and the ABC have logos that are easy to envision and reproduce (well, they are!).

The key to this is the Keep It Simple Stupid idea. If we keep this in mind our logos and anything else we create will be easily remembered.

Anyhow, a basic process for the design of a logo may be:

To help us to do this we start off by sketching random ideas on paper.

Then we eliminate the ones that do not work for us until we get to two or three that we like.

This then allows us to draw more precisely the idea, ready for conversion into a computer based version of the logo.

To help us in the conversion of the logo the students will be posting comments to this post that cover:

1. Tutorial on designing a logo,
2. Their most rememberable logo design for a company, business, group, game or other item.

The tutorial will be a web page or similar and the students will be posting the title and a link to the tutorial for their classmates to refer to as well. They are trying to create a list of resources that will help them in their quest to design a logo.

Once they have done these two questions, the students are then creating their logo in Adobe Illustrator, then posting a small version of them on their blogs. The blog version should be at most 480 x 480 pixels in size.

Tags: Certificate II, Certificate III, Design, Logos, Multimedia Studies

This entry was posted on Monday, October 27th, 2008 at 8:47 am and is filed under 2008S2-MM-C2, 2008S2-MM-C3. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

8 Responses to “Logo Design”

1.   adygould Says:
   October 27th, 2008 at 9:08 am

   A good tutorial on designing a logo is:

   How to Make an Awesome Logo by Gary Simon and is located at: http://www.garysimon.net/logotutorial/

2.   shortiie Says:
   October 27th, 2008 at 9:11 am

   I found two websites that I believe are suitable for the logo tutorial.

   http://www.garysimon.net/logotutorial/

   http://lifehacker.biz/articles/logo-design-tutorials/

3.   evilteddybear91 Says:
   October 27th, 2008 at 9:19 am

   A few tutorials:
   teamtutorials.com/photoshop-tutorials/versus-inspired-photoshop-logo-tutorial (Reccomended for beginners) \
   Same applies to this one:
   pegaweb.com/tutorials/company-logo-design/company-logo-design.htm
   This one is mostly simple but more advanced than the ones listed previously:
   garysimon.net/logotutorial/
   This one is for an advanced tutorial:
   effectica.com/showthread.php?s=b015806bb564e8d7c0e59280b5bc2cfc&t=4459
   This one is advanced also:
   scribd.com/doc/1836875/Logo-Design-Tutorial
   This site is has links to 20 other tutorials:
   photoshop-pack.com/details/Create_a_3D_logo/6532
   This one has links to 25 other tutorials:
   techtreak.com/2008/09/15/25-best-logo-design-tutorials-using-photoshop/

4.   gaiaplains Says:
   October 27th, 2008 at 9:26 am

   Logo Making Tutorial:

   http://www.steeldolphin-forums.com/htmltuts/logo_design.html

5.   Emmanuel Paulo Says:
   October 27th, 2008 at 9:32 am

   I found the following tutorial “Logo Design in Adobe Illustrator” at http://www.steeldolphin-forums.com/htmltuts/logo_design.html. It shows how to trace an image to help in the design of a logo.

6.   laurencurtis Says:
   October 27th, 2008 at 9:33 am

   This is a really simple tutorial on how to make the IPod Earbud Logo
   http://www.learnit2.com/illustrator/IPod-Earbuds/

   The logo I remember most is the Telstra logo http://www.livenews.com.au/static/articles/65861/F_0_telstralogo_net_320.jpg

7.   laura93 Says:
   October 27th, 2008 at 10:24 am

   I found this tutorial:

   Logo Design – Adobe Illustrator Tutorial
   http://www.steeldolphin-forums.com/htmltuts/logo_design.html

8.   gaiaplains Says:
   October 28th, 2008 at 10:52 am

   My Favorite / most memorable logo is the red vs blue logo:

   http://upload.wikimedia.org/wikipedia/en/thumb/2/2a/RoosterTeeth_logo.png/250px-RoosterTeeth_logo.png

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